You’re going to need to push the Patreon hard on social media and in the real world to gain new patrons, so you need to believe in what you have to offer. Think creatively about what exciting rewards to offer, and always remember that your art has worth. Have confidence that supporting your career is worth somebody parting with their hard-earned cash. If it’s not something that comes naturally to you, you might struggle with Patreon.Īsking for money from the public takes some getting used to. Success on Patreon requires relentless promotion of your page, like any new release or social media campaign – except that in this case, you’re asking for extra money outside of buying your widely released music, which adds another level of pressure. Got lots to say? Start an exclusive podcast, like Orla Gartland’s.
Poet? Start an exclusive blog where you post your lyrics in poetry form. Do you have other creative skills, like making artwork? Offer exclusive prints. Love sharing your life on socials? Create a secret patron-only Instagram or TikTok to offer behind-the-scenes footage. Offering rewards like demos, or releasing supplementary content like old videos of gigs, requires little extra work on your part.Ĭonsider what comes most naturally to you as an artist. Think about what you can offer on your Patreon that doesn’t take up a silly amount of your time. Start off simple, with 1-3 tiers of core benefits, that you can build on depending on what resonates well with fans. The best thing to do is ask your patrons what content they’d like to see. There’s no in-platform promotion tools, so you’re going to have to plug your own Patreon on other social media.
Offering promises, “Goals”, such as an exclusive livestream once a certain number of patrons is achieved, encourages new patrons and keeps your fans engaged. The tricky part is turning your fans into paying subscribers.
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You could offer lessons of how to cover your songs, or perhaps beatmaking tutorials if you’re an up-and-coming producer. Patrons want to feel special for contributing personally to your career. Merch like badges and posters is an easy option or try early access rewards, giving audience access to future projects, so that they are the first to know. Fans can get involved, offering feedback.
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A common offer is free downloads of unreleased demo tracks, or voice memos for a behind-the-scenes peek at your creative progress. Look at what musicians and other creators who are successful on the site offer their patrons, to get inspired for what might work for you. The attraction of Patreon is to have exclusive goodies that people can’t get anywhere else, like your patrons are part of a secret club. Artists such as Orla Gartland, Jacob Collier, and Amanda Palmer have made a success of the platform. Patrons pledge money to gain specific perks, with different price tiers available depending on what the artist is offering. It’s free to set up an account, and Patreon only starts taking a commission once you attract patrons. It offers a way for artists to make money on a consistent monthly basis, unlike the time-restricted one-hit of a crowdfunder campaign.Ĭreators can have several different price tiers ranging from, say, $1 to $50 a month, exchanged for rewards of varying levels of value. The membership platform lets creators offer exclusive content in exchange for a pledge. But what exactly can musicians offer fans on the platform, and what do artists gain from becoming a Patreon creator? Let’s explore a little deeper into what it takes to be a musician on Patreon. Is Patreon good for artists? If you find it a good fit you could see revenue rolling in on a consistent basis, as if from an online tip jar. The site exploded in popularity, and the platform has recently been valued at $4 billion. Membership platform Patreon was one service that artists turned to as a way to make money from music.īetween mid-March and May 2020, over 70,000 new creators launched on Patreon, which included a 150% increase in musicians joining the site. When the pandemic hit last year and restrictions rolled out, musicians and producers looked desperately for a way to make up for income lost from live gig cancellations. Image Credit: Patreon Is having a Patreon for your music worth it, and how does the platform work? Learn more about how to make money as a musician with our introduction to Patreon for musicians.
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